My discovery of PR
October 27, 2009 Sarah's Sizzlers!
I have just started to learn about PR, this is the first of my 6 blogs which I will be writing for my assignment; I will be discussing topics about PR and how New Media is changing the way individuals communicate, learn through this method of new technology and how it also involves media students to learn more about PR.
New media is evolving throughout the world everyday, it is vastly becoming the new way of communicating to other people, which has seen a huge change in the way we interact with each other, showing how powerful new technology and new media is, which is what I will be finding out about with other topics.
The internet has been such a huge break through in new media and is taking over most sources of information such as radio, TV and newspapers. However, is this good thing to happen within the industry? Will other Media industries suffer due to the domination of the World Wide Web?
Whenever I need to know something that’s going in the world whether it be the weather, the latest celebrity gossip (yes I have to admit I am partial to a bit of celebrity culture!) or general information I will always go online to find it out. It’s quicker, reliable and is constantly being updated with new relevant information and this is why other media industries such as newspapers are being affected as younger people are using this method instead of buying a newspaper or even watching TV.
Blogging is becoming a growing phenomenon in new media; new social networking websites such as Twitter allows people to create their own page and to ‘tweet’ about what they are doing in life. Celebrities have also adopted this form of networking so fans know where they are, what they are doing and how they are feeling, which is a great way to keep people updated about their glittering lives. This is also a great source for journalists, as Twitter is an easy way to find out gossip about celebrities and keeping the public in the know by using this information they have seen on Twitter to write a story about them
Twitter has made headlines, in London, a member of staff working for the Tube was caught on a camera phone shouting and using abusive language to a pensioner in public. This was recorded on the mans mobile phone who then posted it on his Twitter page and You Tube, for other people to see and to comment. People saw what happened, which started controversy on how the tube worker was treating the pensioner, it made the front page of The Evening Standard Paper in London, which thanks to the man recording it led to the worker being suspended.
http://daithaic.blogspot.com/2009/10/going-down-tube.html
If it wasn’t for this technology being around it probably would of gone unnoticed, yet again this is a great example of new media and social networking sites making a huge impact in the media world.
A massive story to hit the headlines recently, was the tragic and sudden death of Stephen Gately. The Daily Mail journalist, Jan Moir wrote an article about the singer’s death claiming it was “More than a little sleazy” and “It strikes another blow to the happy-ever-after myth of civil partnerships,” she claimed, adding: “Whatever the cause of death is, it is not, by any yardstick, a natural one.”
This saw the most complains ever to the UK’s media watchdog.
This cause uproar and The Press Complaints Commission received more than 21,000 complaints about the columnist. Most of the comments were made on Twitter, in the Sky Sports website it claimed; Thousands of web users have accused the journalist of homophobia, after she suggested there was “nothing ‘natural’” about the 33-year-old’s death in Majorca.
http://www.guardian.co.uk/media/2009/oct/19/jan-moir-complain-stephen-gately
From this we can see how the social networking site, Twitter caused such a large impact on public opinions with the Stephan Gately article by Jan Moir which led to action being took against her, resulting in her being suspended .All thanks to Twitter and the public for sticking together and giving their thoughts on what she has disrespectfully wrote.
Blogs are great for the public to voice there opinions and they can make a difference to society from this, I think in regard to media blogging and networking sites they will over take other platforms of media organisations in years to come as it’s a faster and more effective way for people to address problems and opinions with the problem being solved more quickly and making a difference. Younger generations are using this method of technology to get their sources of information, which recently has shown new media is rapidly becoming more and more effective in society.
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